How does Google gain from the gPhone?

Cell phones today are not like cell phones of the past. You're not just talking on your cell phone anymore. You can play mp3's, watch videos, play games, take notes and even browse the web. If Google didn't enter this market it would be left behind. Google has been developing online multimedia software called "Google Apps." Google Apps offers online software similar to Microsoft's Office software. The big difference is that you can run it from almost anywhere since it's always online. The gPhone will without a doubt use some of this software in its new gPhone.